Reminder: Budget for Clear Communications for 2017

Having a clear, concise, error-free website is imperative. Even better, it doesn’t have to break the bank – or your budget. 

Consider allocating a small amount in your 2017 budget for editorial services. When is the last time someone reviewed your website (or your “evergreen” printed marketing materials)? I frequently spot mistakes in these areas—even ones that spell check would catch. While minor errors may not be the end of the world, their presence subconsciously lowers your level of professionalism to your customers and prospects. When you’re trying to close the deal, doubt is the last thing you want standing in the way.

Depending on the size of your site or your printed pieces, editorial reviews can be completed quickly, which translates to inexpensively. That fresh set of eyes makes all the difference, and your prospects can keep their eye on the prize. 

If you’re interested in getting a quote specific to your project, let me know.