Now that you’ve finished ringing in the new year, take a minute to review your company’s website. While some of these editorial changes occur with the advent of the new year, it’s also an excellent opportunity to update other evergreen areas that often get overlooked.
Consider these ten suggestions a basic Q1 checkup. While you’re at it—why not add a calendar reminder for each quarter, or at least once a year? Then you can rest assured that your site is always representing you at your best: up-to-date and error-free. Or, get help from Luminary Works with our budget-friendly Website Review service.
1. Copyright Year: If you list a year or range of years with your website’s copyright notice, update it for 2017. The same concept applies if you have digital templates (like email templates) that include copyright dates. Update those so that your future content includes the correct date or date range.
2. Years in Business: If your website boasts the fact that your business has been around for something like 13 years, over five years, or more than a decade, make sure the numerical reference is accurate.
3. About Pages: If your “About” section lists key employees, financial stats, locations, or other details, double check to ensure that the information is correct.
5. Meta Data: For your homepage and other key pages, take a look at the meta title and meta description. These appear in search engine results, so they need to be spot-on.
6. Images: Review your website’s images. Because you can’t do a “search and replace” to update them, they are often forgotten when it comes to annual updates. Also, double-check for typos, as these are often missed in images.
7. Social Media: Review your company’s description in each profile (Facebook, Twitter, Instagram, LinkedIn, etc.) to ensure that the information is correct. Also, check that the links from your website to each social profile function properly.
8. Other Sites: In addition to the typical social media sites, don’t forget to check other ancillary systems that display info about your business. Things like Google Maps, career sites, reservation systems, email newsletter systems, and any other system where you have a profile.
9. Tech-Savvy Words: Language evolves quickly, especially "tech words." Unfortunately, this evolution can make your site look dreadfully old-school if you're not changing with the times. Update spelling, hyphenation, and even capitalization of key words such as email (not e-mail), website (not web site or Website), blog (not weblog), and online (not on-line). Also consider other terms that are more subjective, including eCommerce and mCommerce (or e-commerce and m-commerce). Overall, strive for consistency.
10. Bonus Features: And don't forget about functionality. Links should work! Your site should load quickly. Make sure your site works seamlessly on a smartphone. And, bonus points if the pages on your site can be printed—yep, on real paper with a printer—with the important elements intact and with proper formatting.
Now, get back to having a wonderful and successful 2017!
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